Hi, I'm Erica.
I'm a content strategist and copywriter who helps brands figure out what to say — and then how to say it in a way that doesn't make people want to close the tab.
I started my career in journalism, where I learned to write tight, clear, and fast. Then I moved into marketing, where I realized most brands have no idea what they're actually trying to say.
So now I do both: the strategy (what should we communicate?) and the writing (how do we say it without sounding like everyone else?)
( BELIEFS )
These are the principles that show up in everything I write and every strategy I create.
Good writing requires clear thinking.
If the idea is weak, no amount of “voice” will save it. Strong content starts with a sharp point of view, a real insight, or a useful answer. The words are how you deliver that insight, not hide the lack of it.
Write for humans first, not bots.
Turning your brain off and letting an AI tool spit out polished (but generic) content won't get you very far. Real stories, human perspective, and lived experiences are what make content memorable and relatable.
All content needs to serve a purpose.
And you should know the purpose before you write a single word. Every piece of content should have a job: shift a belief, answer an objection, open a loop, close a loop, or move someone closer to a real decision.
Ethics are non-negotiable.
You can absolutely make money without manipulating people or preying on their insecurity. And long-term brand equity is worth more than a short-term spike from a sketchy tactic.
How I like to work:
Got an idea for a project?
Drop me a line - I'd love to hear from you!