Hi, I'm Erica.
I'm a content strategist and copywriter who helps brands find and tell their unique brand story in the most compelling and authentic way possible.
The first thing you need to know about me is that I truly believe every brand has a story worth telling. And I also love being the one to help them tell it.
But the problem is, most brands either don't know what that story is, or they're telling it the wrong way. There's a gap between what the company is trying to say and what the audience needs to hear — and nobody on the team is close enough to the outside to spot it.
That's what I do. I find the disconnect between your internal narrative and your buyer's reality, and build the content strategy and the copy that bridges it.
Because the real story is buried in your product, your customers, your data — in the things people are experiencing but haven't articulated yet. I find that story and build everything around it.
I started my career in journalism, where I learned how to dig deep and find the story hidden underneath the talking points — then spent 8+ years applying that same instinct to B2B content marketing. I've written for SaaS companies, consulting firms, and founders who knew their messaging was broken but couldn't explain why. In every case, the fix started the same way: finding the gap between what was being said and what needed to be heard.
I do this work because I think every brand deserves content that tells the truth well, not content that just exists.
If that's what you're after, I’d love to hear from you.
( BELIEFS )
These are the principles that show up in everything I write and every strategy I create.
Your POV is your best strategic advantage.
Most B2B content is vague on purpose, because being specific means committing to a position. I think that's exactly backwards. The strongest content starts with a sharp point of view, a real insight, or a useful answer. And the brands that win are the ones willing to say something definitive enough that some people disagree.
The gap is (almost) always the problem.
When content isn't working, 9 times out of 10, it's not the writing quality that's the issue. It's a misalignment between what the brand is saying and what the buyer needs to hear.
Fix the gap, and the content starts working. Ignore it, and no amount of "better copy" will save you.
AI made good writers more valuable, not less.
Anyone can generate competent content now. What AI can't do is talk to your customers, notice the thing they're not saying, and turn that into a strategic insight that changes your messaging. And that means the gap between AI-generated content and insight-driven content is getting wider, not narrower.
I don't BS. I will tell you what I really think.
You're not hiring me to agree with you, or to be a pair of hands taking orders. That means if your messaging is off, I'll say so. If your content strategy is built on assumptions instead of evidence, I'll flag it. I'm still collaborative, but I'm also not decorative.
How I like to work:
Think your content has a blind spot?
If something's not landing and you can't figure out why — that's my favorite kind of problem. Let's fix it together.