FAQ
Answers to the questions you were probably already thinking.
How I work
First, we talk. I ask questions about your goals, audience, and what success looks like. Then if you decide to move forward, we'll have a brief kick-off call to ensure we are aligned on process, goals, and deliverables. I will then get started on the research and writing. You review and provide feedback. We refine until it's right. Simple, collaborative, and efficient.
It depends on the scope. For defined projects (like website copy or a campaign), I charge a flat fee. For ongoing work, I offer monthly retainers. For consulting, I charge by the hour, or if its ongoing, a monthly retainer. After our initial conversation, I'll send over a clear proposal with pricing and deliverables.
It varies. A landing page might take 1-2 weeks. A full website could take 4-6 weeks. Strategy work depends on complexity. I'll give you a timeline upfront so there are no surprises.
Services & Deliverables
Absolutely. I can do one or both. Some clients just need the writing. Others need strategy first, then execution. We can figure out what makes sense for your situation.
Yes, but only as part of a larger content strategy. I don't typically do one-off blog posts. If you're looking for ongoing content, we can discuss a retainer or content roadmap.
I usually work with B2B brands across tech, oil and gas, finance, and real estate. But if your business is interesting and your product solves a real problem, we'll probably work well together.
Getting Started
If you value clarity over cleverness, substance over filler, and you're willing to ask the hard questions — we'll get along just fine. The best way to find out is to have a conversation. No pressure, just a chat to see if we vibe.
Context. Background on your business, your audience, your goals. The more I understand upfront, the better the work will be. I'll send over a brief questionnaire to kick things off.
Sometimes. If I have availability and the scope is reasonable, I can accommodate urgent timelines. Rush fees may apply depending on the ask.
Got more questions?
erica@byericarae.com
Phone
+1 403 563 9393
