8 Tools You Need In Your Marketing Tech Stack
As digital marketers, we've got a lot on our plates. From perfecting your paid acquisition strategy to nurturing leads and making sure every pixel on your website is tracking properly, it can be hard to keep track of your tools let alone evaluate which are the must-have tools you need to have in your marketing technology stack. But, we got the scoop from some of the top digital marketing professionals on their favorites - check out their comments below.
First level audits, positioning tracking, one-click competitor analysis and backlink monitoring: Semrush has it all if you know how to use it. The organic traffic insights dashboard shows all of your top articles, relevant keywords, social shares, and word counts. By using Semrush, you can get a quick overview of what's working for your SEO clients and see quickly where you need to optimize
The number one tool I cannot live without is definitely Screaming Frog. The tool allows the user to 'crawl' a website and see exactly what search engines like Google and Bing see, so you're essentially taking a look behind the curtain of the crawling process.
Based on this, you can then see immediate improvement opportunities for your website such as metadata, headings, images based on file size, structured data, broken URLs and much more. It's also incredible when launching a new site, as you can crawl both the staging site and the new site upon launch to then compare each crawl (ensuring that all required data has been carried-across from the staging to the new site).
Hands down, Google Analytics is the tool I couldn't live without. As a marketer and a digital marketer, it's an essential piece of my marketing tech stack. It allows me to track how users interact with my site and what they're doing while they're on it. It also gives me insights into where they came from (the referring link), how long they stayed, and where they went after leaving.
Another reason I love Google Analytics is because it's so easy to use! It has a clean interface and intuitive navigation that makes data exploration a breeze. In addition to being incredibly helpful for marketers like myself, there are some really cool features available in Google Analytics that are beneficial for your business as well—like reports on traffic sources (where people are coming from) or demographics (who exactly is visiting).
One great, free tool in my martech stack is the Moz toolbar. You can download and install it for free. Then, whenever you visit a website with the toolbar activated, you'll immediately get a sense of their domain authority, traffic, and value. This helps with prioritization when you're prospecting for publications where you can guest post or pitch a story on behalf of your clients.
Additionally, it helps with qualifying new clients of your own. You'll be able to quickly get a sense of how far along they are in their own digital marketing journey, and how you might be able to help them best.
Creating, sharing, and remembering all your passwords is already a huge personal hassle, but sharing them with a team makes things even more difficult. Security is incredibly important, so anything that makes that process easier is a no-brainer. 1Password allows you to store all your access information to every tool you have and then share them with your team (depending on what plan you're on).
Ahrefs is the best marketing tool for marketers because it provides everything you need to know about your website and your competitors so you can stay ahead of the curve.
Luciano Colos, CEO, PitchGrade
When it comes to marketing tools, there is one that stands out above the rest: Ahrefs.
Ahrefs is the best marketing tool for marketers because it provides everything you need to know about your website and your competitors so you can stay ahead of the curve. With its extensive data and features, you can get a complete picture of your online marketing landscape. Not only that, it is user friendly, even for beginners. It's intuitive interface and step-by-step tutorials make it simple to get started and get the most out of its features. And even if you ever have an issue, their support team is always there to help. Additionally, it super affordable, and a great value for the price. Its comprehensive data and powerful features make it worth every penny.
For organic search competitor analysis: Now that I've experienced a rank tracker like Nozzle, that tracks the whole SERP and shows you the SERP HTML so you can see where you're positioned, I'll never go back to a rank tracker that just tells me a number rank. This SERP-focused type of rank tracking is necessary when you consider how many features Google has added to the SERP and will continue to add in the future.
Website live chat has been a very valuable marketing tool for our business by increasing leads, cutting down qualifying time, and helping clarify the path prospects take when engaging with our content. Website live chat tools can be set up as a quick and easy way to let web visitors engage with your team immediately for not just sales but also customer service and ask general questions about the company or services. It saves what could potentially be days of back-and-forth emails in a simple web conversation.
Transcripts can be sent on to the sales team to run with from there or live chats can be integrated directly with a CRM to track how a visitor arrived at the site, what pages they visited, and what the chat messages were. Live chats can also be programmed with contextual prompts to proactively reach out to users to ask if they have questions about what they are browsing as they scroll the site.
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