The year is 2022, and I’ve got some news for you: email marketing is not dead. In fact, it’s more essential than ever to your business’s success. Now I know that you’re probably thinking, “But what about the new technology? How do I keep up with all of the changes?” Trust me, I was thinking the same thing not too long ago.
But here’s the thing that I realized—you don’t need to reinvent the wheel when it comes to email marketing. You just need to make sure that your emails are relevant, engaging, and personalized to each person who receives them. So, in order to help get you started on this journey of making sure your emails are top-notch, here are some of the most important things you should know about how to run a successful email marketing campaign in 2022.
Don’t send out generic blasts; send out personalized messages based on each customer’s preferences and past purchases. That way, they’ll feel like they’re getting something special from YOU—not just another generic message from some company they’ve never heard of before (and probably won’t remember).
Personalizing your emails can increase click-through rates by up to 20% because it makes people feel like they’re getting something special and valuable from you (and they are). You can even personalize based on location or interests if desired—just make sure not to overdo it, as this can backfire and just come off as creepy instead.
Quality over quantity still applies to your email marketing. This is probably the most important tip I have for you. A quality email campaign will always outperform a large quantity of poorly-constructed emails. This doesn’t mean that you should only send out one email per month; rather, it means that each email should be well-written and optimized for click-throughs and engagement from your audiece, and sent at the right time.
It is best to keep the design and layout of your emails relatively simple by using relevant, high-quality images that are not distracting from the written content of the email. Additionally, you should ensure that the email content aligns with the existing style of your marketing – this will ensure that there is consistency in everything from your fonts to brand colours and the overall tone of your brand. You also want to double check your emails on mobile before you send them, to ensure that the layout hasn’t shifted and all the images are still viewable and not distorted.
Don’t send too many emails at once—and space them out throughout the week so people can actually digest them! The average person gets over 100 business emails per day these days, so it’s important not to overwhelm them with more than what they can handle in one sitting. You should be sending them relevant and timely email communications that they actually want to read—and that they’ll even look forward to reading!
Remember that you need to focus on the customer’s needs, not yours. So if you’re sending out emails just because—without any purpose—then it’s not going to work. People want something in return when they give their information or their money, so make sure your emails give them that something by sending content that is helpful and interesting for them, not for you.
Think about what motivates your users, what hobbies they have, and where they live, work, and play and use this to inform your content strategy. By knowing more about your audience and how they interact with your business, you will be able to retain repeat visitors who may become loyal customers for years to come.
Email marketing is one of the most effective ways to grow your business, but it can also be one of the most challenging. In order to make sure that you don’t waste time and money on ineffective emails, it’s important to understand that it’s not just about getting them to click on a link or read an article; it’s about building relationships with people who might eventually become long-term customers. If you follow the above strategies, you will be able to do just that.
Subscribe to my monthly newsletter to get emails you actually want to read.
Before you go...
Subscribe to my monthly newsletter to receive marketing and copywriting tips that will help grow your business, plus you'll get a FREE copy of my ebook on branding strategy delivered instantly to your inbox.
No spam. Unsubscribe anytime.
Subscribe to my monthly newsletter
Look forward to one email a month that doesn't suck.
Promise to only send the good stuff.
I talk about: freelancing life, copywriting and marketing tips, plus some of the best resources and tools to manage your biz.
No spam. Unsubscribe anytime.