Your content
has a blind spot.
I'll help you find it.
I help B2B companies close the gap between what they're saying and what their buyers actually need to hear.
Let's be honest...
Most companies can articulate what they do. Very few can articulate why it matters — in the language their buyer actually thinks in, at the moment it would actually land.
That gap between what you're saying and what your audience needs to hear? That's where content goes to die. It's also where I do my best work.
I find the disconnect. Then I close it — with strategy that's built on what's actually true about your audience, not what's convenient for your internal narrative.
Three ways I close the gap:
Copywriting
I write copy built on real buyer insight, not assumptions. The result is landing pages, emails and long-form content that earns trust simply because it's telling the truth.
Content Strategy
I figure out where your messaging is missing the mark and build a plan to fix it. This is not just a content calendar. I mean a strategy with an actual point of view.
Consulting
If you know something's off but don't know why, I bring the outside perspective, the diagnostic instinct, and the honesty to tell you what's actually not working.
Ready to close the gap?
Let's figure out what your brand should say - and then find a way to say it better.